The Corporate Battle Over CNN Reveals How Broken US Media Now Is.

This past Thursday night, amid swirling speculation concerning an incident at Brown University, the network's Kaitlan Collins posted on social media, noting the confusion and pointing viewers to her network’s 9pm newscast.

While the network is hardly a perfect news source, her words rang true to many. It stands as one of the organizations where one can locate grounded and mostly dependable reporting – particularly during crises such as the one unfolding near a New Hampshire storage facility.

A Vulnerable Position During a Business Tug-of-War

However the news network, now middle-aged, finds itself in a precarious position as two massive media conglomerates battle over ownership of its corporate owner, Warner Bros Discovery.

Regardless of who wins, the destiny of CNN has become part of a high-stakes game of corporate ownership, rather than as a question of what helps the news-consuming public.

“Here is one more case of the fundamental flaws with roots in decades of policy decisions,” said Victor Pickard, writer of “Democracy Without Journalism?” and a media policy professor at the Penn.

The conjecture about the future owner of Warner Bros Discovery – could it be Netflix or Paramount Skydance? – fails to grasp a larger point.

“The narrative is crafted as a corporate drama with powerful individuals as the central actors, but there is very little discussion of the public interest,” Pickard explained.

The Additional Element: Donald Trump

The CNN scenario is further muddied by Donald Trump’s longstanding stance about a network he has frequently denounced as perhaps his chief “fake news” antagonist.

Think back to the chants of “CNN sucks!” at his rallies, his team's disciplinary withdrawal of reporter Jim Acosta’s press credentials, or his clashes with Collins in press briefings.

Trump now claims that the network requires new ownership. This can be interpreted as ownership that will protect him from negative coverage and examination. That is part of why he appears to support Paramount Skydance, which has made a unsolicited offer.

He has grounds to like that suitor more. For one thing, it is run by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.

The company, owner of CBS News, also recently placed the conservative Bari Weiss, known for her “anti-woke” beliefs, as the lead editor of that historic news network.

A Possibility of Further Instability

Notably, if Netflix wins, CNN and other cable outlets would first be separated into a standalone company. Such a move could be a welcome development to many at the network, but it’s hardly a secure position. That setup could pave the way for CNN for another sale. There is no finish line.

If you ask Timothy Wu, much of this is illegal, anyway. The influential voice of big tech’s dominance recently argued that anti-trust laws should disallow both deals.

“Both acquisition attempts would be harmful to the country, and both should be contested by anti-trust authorities,” Wu recently wrote.

The Core Challenge and a Potential Solution

Whatever happens regarding CNN, the underlying crisis endures.

“Our current system is a highly system hostile to democracy, but we shouldn’t give in to the belief that change is impossible,” Pickard emphasized. Government actions – originating in the 1930s and 1940s – helped to build this overly commercial monster, and different policy decisions can address it.

Is this likely in an era where the Federal Communications Commission chair refuses to acknowledge that the agency is independent? Overhaul is a distant prospect now, but that should not imply it will not happen in the future.

Initiatives that strengthen independent news organizations, reinforce local journalism, finance public media, and outlaw the accumulation of media power in very few hands are achievable – they are essential for a robust democracy.

In the world of media ownership, bigger isn’t better. And news organizations including CNN must not be pieces in the latest corporate chess match.

Chris Cook
Chris Cook

A passionate curator and gift expert with a love for discovering unique products and creating memorable unboxing experiences.